Signature Cruise Experiences, formerly known as Jazz Cruises, has been running full-ship jazz cruises since 2001 – a model that traces its roots back nearly 50 years.
What began as a single annual group cruise sponsored by Norwegian Cruise Line aboard the SS Norway has grown into one of the most recognized names in music-themed cruising. Along the way, more than 165,000 guests have come aboard, and over 17,000 of them returned for four cruises or more.
That kind of loyalty doesn’t happen by chance. It’s built one detail at a time, cruise after cruise, port after port. But behind the music and the returning guests sits an operation that gets more complex every year: full-ship charters, multiple brands under one company, and thousands of passengers who expect a flawless experience from booking to boarding.
When reservations were spread across multiple systems
According to the SCE team, before working with RezMagic they had no single cruise reservation system bringing together reservations, guest information, financials, and reporting. That data lived across multiple platforms, which meant more manual work, less visibility, and more room for error precisely when accuracy matters most.
As the business kept growing, that setup stopped being sustainable. They needed a more robust, scalable technology solution – one that could streamline day-to-day operations and give them real visibility into their reservation and guest data, instead of just a partial view.
RezMagic: one reservation platform for the entire operation
That’s the role RezMagic plays today, according to Signature Cruise Experiences: reservation management, guests communications, financial tracking, reporting, day-to-day management – nearly all of their operation now runs through the platform, which they describe not as an add-on, but as the backbone of the business.
SCE has been working with RezMagic for more than 14 years, making it one of the platform’s longest-standing client relationships. Throughout that time, RezMagic has evolved alongside the business, supporting multiple cruise brands and helping the team manage an increasingly sophisticated operation from a single environment.
“The partnership with Signature Cruise Experiences (Jazz Cruises) is an ideal relationship. The best software development is driven by real-world needs. As an industry leader in full-ship charter sales and management, SCE has provided a focused and evolving roadmap for developing premium, real-world product features and funcrionality. We have a completely honest and open relationship built on mutual respect and dependability, which has allowed us to strengthen our partnership over a 14-year period. We are truly in business together.” – Mark Brumby, CEO of RezMagic
The impact shows up in the numbers that matter most to them day to day: fewer manual processes, data centralized in one place, and far more visibility into how bookings and performance are trending. That visibility translates directly into confidence – the kind that lets a team make fast decisions instead of second-guessing incomplete data.
It’s also what lets them keep growing without reinventing their operation every time something new comes up. New brands, new itineraries, new promotions: the platform has scaled right alongside the business, flexible enough to support whatever the next stage of growth looks like.
That growth is reflected in the booking volumes managed through the platform. When SCE first implemented RezMagic, the business processed an average of around 5,000 reservations per year. Today, that figure exceeds 20,000 annually, illustrating how both the operation and the technology supporting it have evolved together.
From scattered data to informed decisions
Since implementing RezMagic, the SCE team describes its operations as more efficient, more streamlined, and more data-driven. They trust the accuracy of their information, which means less time spent managing data and more time spent on what actually matters to their guests: the experience itself.
For a business built entirely on reservations, having a system that covers the full lifecycle – from booking and payment to guest data and reporting – isn’t a nice-to-have; it’s a single factor with the biggest impact on how the business runs. Accurate, real-time data lets them monitor booking trends, forecast performance, and make better-informed decisions.
Today, RezMagic processes more than 20,000 bookings annually for Signature Cruise Experiences, demonstrating the scale of the operation supported over the years and the importance of having reliable systems in place to manage the full reservation lifecycle.
More than a vendor, a long-term partner
Ask SCE about what’s made the biggest difference, and the technology is only half of the answer. The other half is the relationship. Mark and the RezMagic team are, in other words, responsive, knowledgeable and always ready to help whether that means answering a question or running a training session.
Over the years, that’s grown into something closer to a true partnership.
“After more than 14 years together, RezMagic feels less like a vendor and more like an extension of our organization. Mark and his team understand our business, respond when we need them, and continue to evolve the platform alongside us as our operation continues to grow.” – Michael Lazaroff, Executive Director at SCE
RezMagic knows Signature Cruise Experiences’ business well enough to continue evolving the platform around its operational needs, rather than forcing the business to adapt to the technology.
That’s what being a technology partner means to RezMagic: not imposing a platform but building the infrastructure around each client’s business that lets them grow without losing control.
Ready to see what RezMagic could do for your operation? Book a demo